Over the years we have worked in the explainer video industry , we have come across many people who have claimed that explainer videos don't work. Our experience shows us something wildly different, as these videos have huge benefits for all kinds of businesses. So we tried to Mobile Phone Number List find out why all these people were saying that. explanatory-video-not-working Video Marketing Guide for 2020 After checking out tons of corporate videos across many industries, we now know why some people believe this – they didn't do a good job creating them! Many factors can cause marketing videos to perform poorly and we've identified them all.
So if you find yourself agreeing with the Mobile Phone Number List way these people think, let us show you why you're wrong (and what you can do to fix your explainer video). #1. A faulty, rushed or non-existent script All video content, from tutorials to feature films, starts with an idea that must become a complete script later. Explainer videos are no exception. The idea you have for your corporate video is discussed with the production team and scriptwriters and later it becomes the script that all subsequent steps will use. In other words, a proper script is the Mobile Phone Number List foundation upon which your entire video is built. Many people don't realize the importance of this first step. But, as I said above, that's pretty much how the whole video is designed.
It's the first step in a complex process, so like any first step in any journey, it must be firm. With that in mind, if your explainer video business is going to Mobile Phone Number List be successful, having a professional scriptwriter on your team is a must. Take a look at this excellent example of a powerful script:Fresh music | Explainer video by Yum Yum Videos How do you know if your video was based on a bad script? Seeing if your video suffers from any of the Mobile Phone Number List following issues:Boring, unrelated or too similar to everything else. If the video doesn't grab your attention right off the bat, you're in trouble. People are easily distracted, so it's important that the script is impressive from the first second.