It is no exaggeration to use the word "crazy" to describe online education in 2020.
Among the top ten companies in terms of financing amount last year, 9 were online education companies.
Among them, the most profitable track is K12 online education. The three leading institutions of Yuanfudao, Zhuobang and Zhangmen Education have raised more than 4.35 billion US dollars, accounting for 73.27% of the total financing of the entire online education industry last year. Other popular tracks include mathematical thinking, children's English and children's programming.
In addition to online tutoring projects, educational informatization projects have also gained support from capital. Yiou Education, Baijiayun and Xiaogetong also announced that they have received investment from well-known institutions. Education SaaS service provider Maker Artisan has just won the "2020 Influential Education Brand Service Provider" from Tencent Education.
The three most popular outlets in 2020, online education, community group buying and live streaming, two are Internet-based traditional industries, and they are the most basic livelihood projects.
Compared with these "crazy" tracks, home education is a bit deserted.
The 2020 China Education and Training Mobile Application Development Research Report released by Talkingdata shows that among the top 50 applications, K12 is the segment with the largest number of applications, followed by educational tools. There are no homeschooling-related apps on the entire list.
In a narrow sense, family education country email list refers to social activities in which parents consciously exert a certain educational influence on their children through their own words and deeds and family life practice.
Different from the model that directly provides educational services to children, family education achieves the purpose of indirectly educating children by educating parents.
The difference in the direct service objects leads to a big gap in the attention of these two educational models with the same ultimate purpose, both in the past and in today's Internet.
Beginning in 2015, the national level began to formally extract the relevant policies of "family education" for minors, and began to issue relevant policies as a separate part.
The "Thirteenth Five-Year Plan for the Development of the Family Education Industry" issued in 2016 clearly requires that the family education industry will increase by 30% by 2020, and local policies have been introduced in various regions to increase the penetration rate of the industry.
In 2017, the Shanghai Municipal Education Commission issued the "Implementation Opinions on Further Strengthening Family Education", requiring the establishment of a family education guidance service network with three-level linkage of urban schools and a combination of online and offline. It is planned that by 2020, the ratio of establishing parent schools in primary and secondary schools (including secondary vocational schools) and kindergartens will reach 100%, and the ratio of establishing family education guidance institutions in streets and communities (village) will reach 100%.