Behind the operation method of the online education platform "pulling the card and returning the tuition fee" is the performance of the online education platform's active enclosure to survive, but this "profit" self-help method is neither an indicator nor a cure. Wechat has recently "put out" the growing fire of "checking in and returning tuition in the circle of friends". On May 13, WeChat stated in the "Announcement on the Handling of Incentives to Check-in in Moments" that it will prohibit the behavior of baiting in Moments on multiple online education platforms such as English Fluent Talk, Mint Reading, Rocket Word, and Pandora English.
It is found that WeChat will be punished by banning and restricting the login interface. As soon as this news came out, whether it was the named fax number database Mint Readers, English Fluent Speakers, or the unnamed Jiguang Words and Waterdrop Readers, they all expressed their support for the WeChat policy, canceled the check-in mechanism in the circle of friends, and expressed whether the check-in or not It will affect the refund of students' tuition fees and the acquisition of scholarships.
Despite this, many students are still worried that their rights and interests will be affected. From the different expressions of relevant stakeholders on the WeChat document, we can see the full “desire to survive” on the online education platform, and also see the students’ concerns about this model. Obviously, the hidden worries behind online education platforms' active promotion of check-in in the circle of friends are coming out with this hustle and bustle. Behind the punch-in and fee-back: the active survival and survival of online education platforms From the perspective of industry evolution.