The simple answer to this question is yes, a change in the title tag can result in a decrease in rankings.
However, no, Google doesn’t see this as a way to play the system because it needs to match the words in the title and the words in the content of the page.
Let me explain.
Title Tags & Rankings
While the title tag is one of the few whatsapp phone number list ways for Google to determine what content a page should place in terms of content and keywords, in this age of machine learning and RankBrain, it is it is not so.
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However, title tags are still one of the best ways for Google to determine what questions to put on a page.
Title Tags in the woods
In fact, a recent tweet by Distilled shows us that removing a keyword from its title page can have a significant impact on a website’s ability to rank for that keyword - yes but although of course the word only covers the site.
During a recent Search Love conference, Distilled tweeted this usage case about removing the word “online” from a title tag on a website-online, of course.