Chances are both. There were over 3.9 billion email users in 2018 (more than half the planet) and 3.5 billion social media users in 2019. Old, young and in between, virtually all age groups use email. Yet social media use varies by age and platform. For example, 44% of 25-29 year olds use LinkedIn compared to only 17% of 18-24 year olds. If you're targeting an individual, job title email listchances are they have an email address. However, the likelihood of them having a Pinterest, Twitter, LinkedIn or Snapchat account is not as likely. The same cannot be said for Facebook: Facebook has an impressive 2.7 billion monthly users across all of its products (Facebook, WhatsApp, Instagram and Messenger). Before prioritizing a channel, make sure you have an audience there. Email Marketing vs. Social Media Marketing:
Subscribers and Lists The history of social media The times have changed. Back then (yes, social media has been around for so long now) you could message thousands of your social followers and get incredible organic reach. Today, not so much. In 2019, to have job title email list an eye on your social pages and any of your posts, you need to invest some money. Social networks have become a paying world. No money, no scope. No scope, no commitment. It's so simple. It's a job title email list shame for anyone who has invested a lot of time and money in growing their organic subscribers. That's not to say that organic social posts don't have a place anymore, they do! They are far from their effectiveness in the past. It makes sense. Social feeds can only show a limited number of posts at any given time.
Social media platforms have just decided to prioritize money-backed content. But you have to be careful throwing your eggs into a basket over which you have little control. You don't own your social media followers - Facebook, Twitter and the other platform job title email list giants do. If they want, they can delete your account without warning (even if you've worked for half a decade to amass 135,000 subscribers). The history of email Your mailing list, on the other hand, is entirely yours. As long as you've worked to build a legitimate, homemade (never purchased) list, you have the power to reach out to those email subscribers whenever you want. No social media algorithm. No payment conditions to play. But, there is the issue of deliverability. 15% of global emails never reach the inbox, even though recipients expect it to.