The subject is the first thing recipients will see before opening the message. Therefore, we must carefully measure the words we use. It is vital to choose a subject that attracts attention and that is original, above all, that encourages the message to be opened. Both the subject and the content must be customized to meet the needs of users.
In the same way, within the content there is a series of elements that if you conjugate it correctly, the user will end up in the place you want. On the one hand, you Jewelry Retouching Service have to include a CTA (Call to action) or a link that redirects the user to your landing page or conversion page. You have to check that the link works correctly with a test shipment, otherwise your campaign will have been useless. On the other hand, having a responsive design so that your messages adapt to other devices will avoid reading problems in formats such as mobile.
6. Not including the data required by law in the message
The first element that is mandatory to include by law at the end of each email is the link to unsubscribe, so that the user, if he deems it appropriate, can access it without complications.