So you are preparing to grow your mailing list. Let me be the first to tell you that a dialog box titled "Subscribe!" isn't going to cut it. In this competitive landscape, your potential subscribers are demanding a bigger and better opt-in offer. Something they can't resist, that will wow them once it arrives. Here are some tips and ideas for making it happen. Chances are you're already familiar with the sign-up offers, but let's review briefly. Also known as a "lead magnet" or "lead offer", a membership offer is an incentive you provide in exchange for a subscriber's email address. It is often promoted through your other free content, such as blog posts or your website. Free content drives people to your membership offer, which gathers email addresses of potential prospects, which brings them into your sales funnel, which in turn gets people to buy something.
Peasy easy. Kind of. Your membership offer employee email database can be any type of content, such as a newsletter or an ebook. But with more and more people chasing after email addresses, it must be something good. There are also a wide variety of incentives you can use, but not all are suitable for every industry or audience. Below, we'll dive in and discuss the different types, along with the pros and cons of each. Characteristics of effective opt-in offers Consumers are not naive. They know how valuable their information is and what you plan to do with it, and they're not willing to give it to just anyone. They're also drowning in a digital world full of promises and kickbacks, which is, if you think about it, exactly what an opt-in offer is. Give me this, and I'll give you that.
This approach is not necessarily bad, nor uncommon. Marketers around the world are using kickbacks in the form of opt-ins to build their email lists and grow their audience. Because of this, yours is probably just one of 10, 20, or 50 membership offers an average consumer faces in a day . Modern consumers are constantly fighting to protect their inboxes and their time from companies hungry to win valuable new leads. These days, the process of unsubscribing from vapid newsletters and spam rebate emails can take as long as subscribing in the first place. To break through your audience's ever-sharpening defenses against spam and empty promises, you need to offer truly valuable and engaging information. In fact, your membership offer should be so valuable that your audience might consider paying for it, if they couldn't get it by exchanging their email addresses instead.