Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track of it all.
The good news is, there are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot customers, there's a marketing calendar built right into HubSpot's software.
But one of the best editorial calendar options is Google Calendar. It includes features like repeat scheduling, syncing, and adjustable visibility so you can collaborate effectively with your team. Best of all, it's completely free to use.
Free Download: Marketing Editorial Calendar Template
Intrigued yet? Here's how to set up your editorial calendar using Google Calendar.
Follow Along With These Free Editorial Calendar Templates
HubSpot's Blog Editorial Calendar - Free Template in ExcelDownload the Template for Free
How to Create an Editorial Calendar (in Google Calendar)
Download HubSpot's free editorial calendar templates.
Customize your template and prepare for import into Google Calendar.
Open Google Calendar.
Use the left-hand dropdown Cork Ladies Bicycles Zone menu to create a new calendar.
Fill out the details of your new calendar.
Import your XLS or CSV file from the same dropdown menu.
Select which calendar to add this file to.
Click import.
Determine your publishing schedule.
Set up recurring events.
Fill in your publishing slots.
Share your editorial calendar with others.
Step 1. Download HubSpot's free editorial calendar templates.
HubSpot editorial calendar template
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First thing's first: Download the calendar templates above (they're free.) By doing this, you'll have three editorial calendar templates on your computer to use at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. In this blog post, we'll be going over how to import the Excel template into Google Calendar.
Step 2. Customize your template and prepare for import into Google Calendar.
The publish dates on the templates you download will be stamped for a previous year.
Feel free to change them to the current year in the spreadsheet itself — you can also drag them to the dates of your choosing after uploading the file into Google Calendar.