The Amazon search results page says it shows "related" results. The product pages listed on this page do not represent that they were Multi Time Machine watches. Consumers must reasonably recognize that the products shown are too inexpensive to be Multi Time Machine watches. From my layman's perspective, Williams-Sonoma may not have the same mitigating factors as Amazon. Customers of the williams-sonoma.com site expected to see Bodum products on the site. Similarly, consumers searching Google for “bodum french press” were presented with a
Google search results page where the Williams-Sonoma “related search results” page for “bodum” featured prominently in the top position. The products shown closely resemble Bodum branded products, so those familiar with Bodum items would not be jewelry retouching service likely to recognize them as different from bona fide branded products. The prices are quite similar. How the Bodum French Press page on Williams-Sonoma.com appeared in Google search results. How Williams-Sonoma.com's Bodum French Press page appeared in Google search results
Damages and corrective advertising As I presented during a session at the SMX West conference recently, "What You Don't Know About Trademark Law Can Hurt You," the fact that the Williams-Sonoma website optimized a page for the words Bodum brand keys could have increased their damage significantly. exposure in this infringement case had the court found Bodum's claims to be valid. Each of the impressions that occurred in Google when people searched for “Bodum French Press” and