Preserve your existing content as much as possible Even if you have to completely revamp your business name and website, try to keep your original content as best you can. If you feel you need to create new content, try to faithfully reproduce your old elements. This will help you avoid losing your authorship and authority, and thus prevent your rankings from dropping. Don't forget simple things like your fonts and headings; maintaining these small details could make a big difference in SEO. Advertising Continue reading below Read this article to learn more about improving your website's navigation for SEO. 3. If not forever, maintain your old site for a short time How long to keep your old site seems to be a point of contention in the world of SEO rebranding. Some experts suggest leaving it on for a few days, while others say it doesn't hurt to keep it on permanently.
It seems like you have to make a decision based on what time you have and what will work best for your particular hair masking service business. Leaving it forever (but inactive) will require more time on your part, as it's a good idea to revisit the site regularly to make sure it's not causing any issues. Some business owners suggest doing this so you don't lose the URL, and in case you get nostalgic and want to reuse or revisit the site. One thing they can agree on, however, is NOT to delete your old site as soon as the new one is launched. It may take several days for the servers to recognize the new IP address. This means that if you delete your old site after 24 hours, you could ruin all your hard work. It doesn't hurt anyone to leave it on for about 3-7 days, so play it safe and don't hit the remove button too quickly.
Use redirects correctly You should redirect each page of your old site to the corresponding page of your new site to optimize the user experience. This can be very simple or quite complicated, depending on your URL structure. It's easier if you keep the same website pages and URL structure. If you did, skip the rest of this paragraph and move on to the next step. If you haven't kept the same URL structure, read on here. If your sites have different pages and different URL structures, it's not the end of the world, but it complicates things a bit. Since you can't redirect old pages to the exact same page on the new site, you'll need to redirect them to the most relevant page on your new site (hence why it's helpful to closely replicate the old content whenever possible).