However, today the exercise of email marketing has evolved through the automation and optimization of its sending techniques. For this reason, knowing these negative aspects that damage the reputation of emailing and learning to mitigate these bad practices can change the perception that you had of mass mail until now.
We are going to know the bad practices when doing mailing that you should not apply in your strategies. This way you will avoid having problems sending your Clipping Path Service campaigns, you will have a good reputation in the eyes of your recipients and you will know how to optimize your shipments by getting your contacts to see your newsletters in their inboxes.
Mailing: 7 mistakes to avoid
1.Buy contact lists
Buying contact lists is an illegal practice that can also carry high financial penalties. With the entry into force of the RGPD, the new European regulation, the personal data of Internet users is even more protected by law. This regulation places special emphasis on the prior consent of users for the use of their data, especially for commercial purposes.
In the short term, it may seem like sending your business offers to more people in less time can lead to more sales. But this is not true. When it comes to contacts who have not given their consent, they have no interest in what you offer, so no matter how large your contact list is, you will hardly sell. To collect or expand your own quality contact list, you must use subscription forms in which interested users will give you their personal data with their explicit consent.