When some companies make products, they fall into a misunderstanding that the more functions the better. But have you seriously thought about it, are complex and complex functions really what users want? Does it really meet the needs of users? It's been a while since I came out of my wallet and started a SaaS company with food at its core. Later, I have text message service been building the company's production and research system, operation system, marketing system and commercialization system from scratch. And I also found that many years of experience also gave me a different mental model when I started a business from scratch. When defining our products, we are also making products.
Many companies make functions, while we do is service. In my last article , "Why SaaS Without Operations Has No Future" , I mentioned that the importance of operations in SaaS products resonated with many practitioners. But many people will mistakenly text message service think that operation is relying on people, which is a great misunderstanding of operation. The operation concept is more realized by the product, and the product itself is an extension of the operation capability. Back to the question just now: what is the difference between products, to talk about the difference, we must first talk about how a company defines and understands products. The following is our company's definition and development principles for products: Products are an important part of the company's strategy, supporting the implementation of the company's strategy,
and product development must follow the company's core strategy (our core strategy is software + hardware + service); Product development must text message service match the current stage of development and focus of the company; Product development must be business-oriented, meet the needs of merchants, solve practical problems, and promote business development. Product development must prioritize the needs of actual users, such as operations, sales, and merchants. In addition to the above core development principles, we have another unwritten rule - products must meet the needs of merchants, but cannot be made in full accordance with the needs of merchants. Because we believe that merchants may not even know what they want. So we started doing market analysis, doing user research and visits, and digging out the real core needs of users.