What is Local SEO?
Unlike an average SEO campaign, local SEO is an online marketing technique that targets local customers with catered, timely content about products and services. It is extremely important for small businesses to strengthen their digital presence so local customers can find them online and help their business flourish.
Your business is discovered on your customer’s terms, meaning that the way you approach them should be different as well. Let’s explore local SEO!
Why does Local SEO matter?
Only 20% of adults are getting their news from traditional sources like print newspapers, with more and more people getting recommendations for local businesses from the internet instead.
Think about it. Every time you think to purchase a product or a service, you will naturally include a Google search to see what’s out there. However, if you live Photo Editing Services in the northern part of a city, you won’t be very willing to go to the opposite side of town, as it makes more sense for you to opt for a business that’s closer and more accessible.
But with the endless businesses out there offering similar products and services, how can you make sure your company stands out from the crowd?
4 Strategies to improve your Local SEO
Local SEO should be handled differently from an average SEO campaign due to its geo-specific nature, and must be detailed, traceable and relevant. This guarantees that your company will be found by potential local customers instead of just disappearing into the background of other similar companies out there.