Blind boxes have now become a new type of executive list marketing method. Many businesses will use blind boxes to attract young people's attention during festivals. In this article, the author disassembles the marketing case of blind box marketing planned executive list by himself and shares it with you. "Blind box" is a relatively innovative marketing method. Starting from POPmart, blind box products with various themes are novel and interesting, attracting many young users.
We have gone through a complete process from executive list scarcity to universality. In the past six months, we have also used the "blind box" gameplay to plan a number of successful marketing activities, which have played a huge role in draining traffic for the 618 and executive list Qixi Festival. . 1. Background introduction Our blind box gameplay is that users can buy a combination of "super-explosive blind boxes" at a lower price. Every product in the blind box is value for money.
The company will consider the user's purchase time, executive list consumption habits, The product preference is randomly distributed, and the probability of users getting each product is different. The "blind box fission" gameplay is a new attempt we developed executive list from the blind box gameplay. If there are products in the blind box that the user clearly does not like, he can invite friends to add corporate WeChat to complete the task of assisting fission. , to help yourself remove the products you don't like.