In addition to the page logo covered above, you need a cover image to optimize your brand profile. It measures 1,128pxx 191px and can be JPG, JPEG, or PNG. The cover image is a bit more flexible than the logo, so it can make a first impression on many people, telling you what the brand is doing and / or what it represents, a business. Find a creative way to express. advertisement Continue reading below As with any online business profile, the location of your business is important. This is especially important in physical store locations where people need to go. Consistency is as important here as any other required field in the profile.
The custom button feature ghost mannequin effect has five different action-inducing phrase options. Visit website (default) inquiry learn more register sign up How to create & # 038; Optimize your LinkedIn company page Of course, you can also customize where the CTA goes for each particular action's URL destination. You also have the option to turn off the custom button in the upper right corner altogether. LinkedIn-page-custom-button Finally, before posting your first post and completing the profile setup checklist, add three hashtags related to topics that are important to your brand. advertisement Continue reading below They should be high-level topics directly related to brands such as (if you stick to the car dealership example). Engagement and building trust The overall point of building and optimizing your company's
LinkedIn profile is not only to attract attention on the web, but also to attract potential customers to your brand and its pages through quality engagement. That engagement can ultimately build trust between the brand and the people who run it, and ultimately it can drive leads and business. Of course, the best brands don't focus on sales and leads. They focus on being a valuable asset to the people they reach, but that may be the case. It's always best to act with the customer in mind. Keep that in mind whenever you post to your LinkedIn company page. You can't just post to LinkedIn to show that your page is valid. Post with purpose and provide value to your audience. advertisement Continue reading below It helps to make an important impression and helps you keep your brand in mind when it's time to depend on your brand for your products and services.