high, did they lower the bids on mobile devices? Or if they noticed that a lot of the traffic came from a specific state but didn't convert to sales, did they exclude that state from targeting? Or if they were targeting conversions, did they tailor the strategy to conversion rate by device, keywords, landing pages, etc. ? Of course, balancing data and wisdom, was the goal traffic company employee list or revenue? Was the customer more concerned with brand image or sales? Was the roi of a specific sale so monstrous that he should get the budget he wanted? Or did this keyword get visitors but no sales? 6. Who will manage my ppc campaign. This is perhaps the most important question of all, as it can have a profound impact on the success of your pay-per-click advertising. Does the agency provide company employee list you with a dedicated and seasoned professional, a true subject matter expert, who will learn about your brand, products, services and account over time? Or will they delegate your account to a junior professional? Ask more specifically how much experience this person has. At bruce clay inc., we only have search. engine marketing professionals with over 10 years of experience in their field. It makes a huge difference to our accounts. If you hire someone who doesn't have the wisdom to handle these issues, expect failure. And there's no one to blame but yourself for not making company employee list a change. Finding the right ppc agency as businesses grow and evolve, their search engine marketing needs also increase. Things can get stale during a ppc agency engagement, and that's okay. Sometimes it's just time.