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mikecolince25
Apr 03, 2022
In TV& Film Forum
According to the four urban flavors of "Urban Delicious Box", we adjusted the packaging of the product, and carried out color matching according to the different attributes of each flavor and city. Changed from the original single form factor Fax List package to one package per city. The packaging of the product itself is the biggest publicity medium for consumers. When every consumer takes out a product, the packaging is the most direct promotional content to his colleagues and friends around him. Therefore, we have printed their own taste characteristics on the outer packaging of each product, and also added a unique ip image. In this way, when consumers eat the product and the relatives and friends around them see the product, the Fax List communication cost between the product and this group of people, as well as the memory cost of consumers will be greatly reduced. The value of product packaging is to enhance potential consumers' interest in products and enhance consumers' understanding of product content. Because the consumption level of product buyers is not strong, they are relatively more sensitive to product prices and discounts. And in the entire competitive environment, the price war between products is more serious, and the peers basically have a promotion policy of buy-one-box-get-one-box. Then, since the product is in the same competitive environment and the Fax List same user group, it cannot be lower than the competing products in terms of benefits, otherwise the advantages of other dimensions of the product cannot be exerted. Thanks to the advantages of the manufacturer's supply chain, we have also adopted the follow-up tactics of preferential benefits. Our products also have the preferential benefits of core competing products.
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