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shermin sathi
Apr 07, 2022
In TV& Film Forum
To rally people behind their cause, raise funds, and take direct action. However, the operations of nonprofits are notoriously lean. That's certainly the case with their email marketing operations, according to responses from more than 240 nonprofits who responded to litmus' 2018 state of email survey. In this infographic, we highlight some of the unique challenges nonprofit messaging teams face. In conjunction with nonprofit research consultancy nextafter, which promoted our survey of their community members, we also offer advice on six ways nonprofits can improve their research programs. Messaging. Tweet this infographic→ 6 ways nonprofits can improve their email creation processhave led nonprofits to generally have less sophisticated email company mailing list creation and quality assurance processes and tools. Nonprofits are 51% more likely to use a wysiwyg editor to create emails 28% of nonprofits use a wysiwyg editor to create emails 19% of brands across all industries use a wysiwyg editor to create emails nonprofits are 81% more likely to use the code editor provided by their email service provider53% of associations use the code editor provided by their esp 29% of brands across all industries Use the code editor provided by their espnonprofits are 16% less likely to use responsive design for their broadcast and segmented emails (and are even less likely to use it for their automated and transactional emails)57% of nonprofits use responsive design for their broadcast and segmented emails68% of brands across all industries use responsive design for their broadcast and segmented emails nonprofits are 47% less likely to use partials to easily update the content of many emails12% of nonprofits use partials 22% of brands across all industries use partials nonprofits are 43% less likely to use preprocessing to write email code 8% of nonprofits use pre-processing 14% of brands across all industries
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shermin sathi

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